What was the name of William Henry Harrison's campaign that used log cabins and hard ciders as symbols?

William Henry Harrison's campaign is best known as the Log Cabin Campaign. This term reflects the strategy employed by his supporters during the 1840 presidential election. They successfully promoted Harrison as a "man of the people" by portraying him as a humble frontiersman who lived in a log cabin and enjoyed hard cider, which resonated with the common citizens of the time. The campaign utilized these symbols to create a narrative of Harrison being a relatable and down-to-earth candidate, contrasting sharply with the elite image of his opponent, Martin Van Buren.

This approach was revolutionary in American political campaigns, as it emphasized grassroots appeal and personal image, rather than just focusing on political platforms. It marked a shift towards more populist campaigning techniques that would continue to influence American elections in the years to come.